Television ads for sportsbooks in neighboring Connecticut, New Hampshire and Rhode Island air regularly during Red Sox and Patriots games. Enticing ads on social media offer free play, claim to be "risk-free," and promote gambling as a fun and even useful skill to have.
Along the money aspect, there are several more contributing factors:
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National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.