The rapid advance of this technology has allowed gambling operators to figure out a lot about customers ¡ª when they bet, how much they bet, whom they bet on ¡ª and addiction experts maintain that the companies have a responsibility to use that data to help keep bettors from becoming addicts.

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Overall, 56% of adults say they have read or heard a lot (12%) or a little (44%) about the fact that sports betting is now legal in much of the country, while 44% say they have read or heard nothing at all about it.

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¡°Saturdays during college football season are big,¡± Scott says. ¡°Even if we¡¯re not together, we¡¯re still texting our bets. During March Madness, we all get together.¡±

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