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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
While gambling has been part of American society from the start, the study of sports betting and the problems it causes is just beginning. A 2019 report in the Journal of Gambling Studies is, according to the authors, ¡°first to our knowledge to examine risk factors for gambling problems specifically related to sports betting, rather than gambling in general.¡±
Hard Rock Northern Indiana continued its streak as the state's top earning casino for the 13th consecutive month after reporting earnings of $36.3 million in October, according to the IGC. The figure is up about $3.6 million from October 2021 when the casino reported earnings of $32.7 million, according to the IGC.
The McAfee-FanDuel partnership brings the gaming company McAfee¡¯s giant under-35 listener pool, and McAfee gets a pile of cash ¡ª but that¡¯s not all. ¡°The merger of these companies and the media is staggering,¡± says Andrew Brandt, executive director of the Jeffrey S. Moorad Center for the Study of Sports Law at Villanova Law School and a professor there. A 2021 survey by New York-based Team Whistle found that 84 percent of media brands that partner with betting companies see increased favorability among people 21 to 34. Seventy-six percent of those surveyed view sports betting as a form of entrepreneurship, similar to side hustles like driving for DoorDash, and 91 percent say being able to bet on sports leagues would make them fans of those leagues.