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The ¡°illusion of control¡± may be enhanced by the rapidity of the technology in the bet-by-5G era. There¡¯s no extra step of physically withdrawing cash from an ATM, driving to the casino or even waiting for a blackjack table dealer.
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National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.
The internal marketing machinations of promoting the online gaming site at the physical location create a needed avenue of integration and onboarding. The first impression created by employees is critical for engagement.
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