Brandt has had conversations with casino operators who made it clear they¡¯re trying to attract younger audiences. ¡°The best way to do that is sports gambling,¡± he says.
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Betting as a group enhances the experience of watching games for young fans. It also gives them a reason to watch most or all of the game, which is unusual. (Sitting around and watching a three-hour sporting event doesn¡¯t exactly line up with the small-bite entertainment of TikTok and Instagram.) BetPARX senior VP of i-gaming and sports Matthew Cullen calls the practice ¡°snacking.¡± When young people do put money on a game, the demographic is far more likely to stick around. The Team Whistle survey found that 70 percent of people who bet on a game watch all of it, as opposed to 48 percent of those who haven¡¯t.
Ed Silverstein



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