¡°Sports gambling is no longer taboo,¡± says Luke Beshar, VP of insights and analytics for Team Whistle, a New York-based sports and entertainment media company that targets the under-35 audience. ¡°In the past, it was reserved for Vegas, and there was a social stigma about it. Now, it¡¯s a way to engage and get skin in the game as people are watching the game.¡±

Sports betting ads are also going beyond traditional media outlets. For the 2022-23 season the NHL, in a first, will feature a ¡°3¡±x ¡°5¡± ad patch on the front of players uniforms. Three of the 32 franchises will have a patch associated with casinos and betting. The Arizona Coyotes will have an ad from Gila River Resorts and Casinos; the Vegas Golden Knights with Circa Sports and the Washington Capitals with Caesars Sportsbook.


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an action taken in poker that requires a player to release their hand, forfeiting the pot to another player
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