Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.


Cons
For the next generation of sports fans, gambling has become a primary entry point. Here¡¯s what that could mean for a town defined by its fanaticism.
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¡°The growth in this industry is still in its infancy stages in the U.S.¡± added David Rebuck, New Jersey's top gambling regulator as director of the state's Division of Gaming Enforcement.

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