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Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.
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The project is under construction, with a temporary casino planning to open in a former Bloomingdales store at 600 Wabash Ave. by the middle of next year while construction on the overall development continues through its scheduled completion date in 2026. The Wabash site currently is the vacant Medinah Temple.
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