How bookmakers use Twitter

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Ed Salmons, a veteran Las Vegas bookmaker of around 30 years, was introduced to Twitter by a colleague around 2009, and after discovering TweetDeck -- a platform that allows you to create multiple curated feeds on the same screen -- recognized how valuable of tool it could be for bookmakers. Seven years later, Salmons used Twitter to put his sportsbook in an advantageous position on a Thanksgiving night game between the Indianapolis Colts and Pittsburgh Steelers.
However, this is the kind of behavior at an online casino you can get away with. As long as you have multiple tabs open at the same time and don¡¯t lose track of what you¡¯re doing, you can play several different games at the same time.
Schuffert said the casino has seen some nice growth in its new retail sports book in October over September.




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