NFL: Driving the popularity of sports betting in fourth quarter will be the NFL. According to the American Gaming Association, 46.6 million Americans plan to bet on the NFL during the 2022 season. Front Office Sports calculates that accounts for 18% of all U.S. adults and a 3% increase from last season. Similar to last season, the NFL will restrict the number of sportsbooks ads to six across television and Amazon Prime for each game. One ad can air before kickoff and another at halftime. There are presently five advertisers approved by the NFL; FanDuel, DraftKings, Caesars, BetMGM and FOX Bet. Earlier this week Amazon Prime announced DraftKings will be a sponsor for their inaugural season of Thursday Night Football. In addition, as in the past, sportsbooks at NFL stadiums will remain shut throughout the games.
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Sports Betting Revenue: Revenue for sports betting has been climbing. For the first half of 2022 revenue totaled just over $3 billion compared to $4.3 billion for all of last year. Morgan Stanley forecasts revenue to reach $7 billion by 2025. Also, in 2021 Americans bet $57.2 billion on sporting events, a year-over-year increase of 165%.

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